Terms of Service

These Terms of Service (“Terms”) govern the use of Heracel — the website at heracel.com and the Heracel web application at heracel.ai, including all features, integrations and services offered through it (together, “Heracel” or the “Service”).

Heracel is operated by Apollonic Ventures, J. Fischer, Freidhofstrasse 12, 8934 Knonau, Switzerland (“Apollonic”, “we”, “us”). By accessing the Heracel website or creating a Heracel account, you accept these Terms in full. If you do not accept them, please refrain from using Heracel.

Heracel is a company-knowledge platform (“Company Brain”) for small and medium-sized enterprises. Heracel lets you store company knowledge, connect third-party business accounts and view their data alongside your other channels, and use AI-assisted analysis and agents based on that knowledge.

We may modify, extend, restrict or discontinue Heracel or individual features at any time. Where a change materially reduces the functionality of a paid plan, we will inform you in advance.

To use the Heracel application you must create an account and provide accurate, current information. You are responsible for all activity under your Heracel account and for keeping your login credentials confidential. Notify us immediately at privacy@heracel.com if you suspect unauthorised use of your account.

Heracel is intended for business use by persons aged 18 or over who are authorised to act on behalf of the company they register.

Heracel allows you to connect third-party accounts — such as TikTok, Facebook Pages, Instagram Business accounts, LinkedIn Pages, Gmail, Google Calendar, Google Drive, Microsoft 365, HubSpot, Slack, Calendly or bexio — to your Heracel account.

When you connect a platform, you authorise Heracel to access that account on your behalf within the scope you approved during the platform's authorisation flow. You must have the right to connect the account and to grant that access. Heracel reads only the data needed for the features you enabled and does not publish, send or modify anything on a connected platform unless you explicitly trigger that action in Heracel.

Your use of each connected platform remains subject to that platform's own terms and policies (for example the TikTok Terms of Service, the Meta Platform Terms, the LinkedIn User Agreement and the Google Terms of Service). Heracel is not affiliated with, endorsed by or responsible for any of these platforms. You may disconnect a platform at any time in Heracel; details on data deletion are set out in our Privacy Policy and at heracel.com/data-deletion.

You retain all rights to the content, documents and data you upload to Heracel or that Heracel imports from your connected platforms (“Customer Data”). You grant Apollonic a non-exclusive licence to host, process and display Customer Data solely to provide Heracel to you. We process personal data in accordance with our Privacy Policy (heracel.com/privacy).

You are responsible for ensuring that you have the necessary rights and permissions for all Customer Data and that your use of Heracel complies with applicable law.

You may use Heracel only for lawful purposes. In particular, you may not:

• impair the security, integrity or availability of Heracel;
• access Heracel or connected platforms by automated means beyond the functions Heracel provides;
• use Heracel to infringe the rights of third parties, to send unsolicited messages or to process data you are not authorised to process;
• reverse-engineer, copy or resell Heracel or make it available to third parties without our written consent.

We may suspend or terminate access to Heracel if these Terms are violated.

Heracel uses artificial intelligence to analyse Customer Data and to generate summaries, suggestions and other output. AI output may be incomplete or incorrect. It is provided for information purposes only and does not constitute legal, tax, financial or investment advice. You are responsible for reviewing any output before relying on or acting upon it.

Paid plans for Heracel, their prices and billing periods are described at heracel.com/pricing or in your individual agreement. Fees are payable in advance for the agreed period and are non-refundable unless mandatory law provides otherwise. You may terminate your Heracel account at any time; upon termination, Customer Data is deleted as described in our Privacy Policy.

Content on the Heracel website is provided for general information purposes. It does not constitute an offer, a solicitation, investment advice, legal advice, tax advice or a recommendation within the meaning of the Swiss Code of Obligations (CO) or the Swiss Financial Services Act (FinSA). Apollonic does not operate a collective investment scheme within the meaning of the Swiss Collective Investment Schemes Act (CISA) and is not supervised by FINMA.

We prepare the content of Heracel with care but give no warranty as to its accuracy, completeness, timeliness or fitness for a particular purpose, nor do we warrant uninterrupted availability. Heracel is provided “as is” to the extent permitted by law.

To the extent permitted by law, any liability of Apollonic, its bodies, employees and agents for damages arising from the access to, use of, or inability to use Heracel, from AI-generated output, from connected third-party platforms or from links to third-party websites is excluded. This exclusion does not apply to damages caused by intent or gross negligence, or to liability that cannot be excluded under mandatory Swiss law.

All rights to Heracel — including software, texts, images, graphics, brands and logos — belong to Apollonic or the named rights holders. Any reproduction, modification, distribution or other exploitation beyond the use permitted by these Terms requires our prior written consent. “Heracel” is a trademark of Apollonic.

Information you send us via contact forms or email is processed in accordance with our Privacy Policy. Submitting an enquiry does not create any contractual obligation on either side; a mandate arises only upon written confirmation.

We may amend these Terms at any time. The version published at heracel.com/terms at the time of your use applies. For material changes affecting Heracel account holders, we will notify you in the application or by email.

These Terms and any disputes arising from or in connection with the use of Heracel are governed exclusively by Swiss substantive law, to the exclusion of conflict-of-law rules and international treaties. The exclusive place of jurisdiction is Zurich, Switzerland, subject to mandatory statutory places of jurisdiction.

Apollonic Ventures, J. Fischer, Freidhofstrasse 12, 8934 Knonau, Switzerland — privacy@heracel.com